Tuesday, 13 February 2018

The Truth About How Long We Really Keep Our Eyes On The Road While We Drive

The Truth About How Long We Really Keep Our Eyes On The Road While We Drive

Using the latest in eye-tracking technology, Peugeot found that motorists take their eyes off the road 7% of the time whilst driving. 

The French car manufacturer created a study that researched multiple drivers who were undertaking 25 identical six-mile journeys, wearing specialist glasses that analyse exactly where their eyes looked when driving a variety of compact SUV models. 

The results revealed that on average during a one hour drive at 30mph, drivers are removing their eyes from the road for a distance of over 3,350 meters.

Peugeot wanted to highlight the benefits of the new Peugeot i-Cockpit® system, an innovative feature introduced to the latest Peugeot models consists of a smaller steering wheel and raised instrument panel, this promotes less eye movement whilst driving.

In 2016, out of 1,455 fatal crashes in Britain that resulted in one or more deaths, 397 incidences were recorded due to "failure to look" with a further 140 incidents caused by in-vehicle distractions, distractions outside the vehicle and phone use.

In the new Peugeot 3008 SUV, thanks to the innovative new Peugeot i-Cockpit® system, the amount of time drivers had their eyes on the road improved from 93% to 95%. The positioning of the speedometer being in the eye line of the driver meant that drivers checked their speed three times more often than in comparable SUV models.

Peugeot UK Managing Director, David Peel, said: “We all know the dangers of taking your eyes off the road, whether to adjust the radio or the temperature in the car. When you add the continued distraction of mobile phones, talking to passengers, something catching your eye outside the car and even eating or drinking a coffee, it’s easy to see how the average driver could be in control of a car yet not be looking at the road for over 3,350 metres in a one hour journey.

 “As the data shows, the i-Cockpit® system helps reduce the need for drivers to look away from the road, and by default enhance driving safety. Having all the critical information within their field of vision enables more information to be read easily and quickly. Importantly though, these findings highlight that we – the drivers – still need to play our part in road safety.”

Peugeot used the Tobii Pro Glasses 2 to conduct this study, which have six small cameras that specifically map where the retina of the driver is looking every 0.05 seconds. The driving route was carried out on a variety of roads, incorporating a range of speed limits and road types to keep the test fair.